GEO — Generative Engine Optimisation
Optimise your brand, content and authority to appear in AI-generated answers from ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews — the new frontier of search visibility.
Search is Changing. AI is Answering.
Generative Engine Optimisation (GEO) is the practice of optimising your online presence so that AI-powered search tools — ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews — cite, reference and recommend your brand in their generated responses.
When a potential customer asks an AI assistant “What is the best digital marketing agency in Bangalore?” — GEO is what determines whether your business appears in the answer.
- Billions of AI-powered searches happen every month
- AI tools cite authoritative, well-structured sources
- Early-mover advantage is significant — most businesses haven’t started
- GEO works alongside traditional SEO, not instead of it
AI Platforms We Optimise For
- Google AI Overviews (formerly SGE)
- ChatGPT & ChatGPT Search
- Perplexity AI
- Microsoft Copilot & Bing AI
- Google Gemini
- Meta AI & emerging assistants
Our GEO Service
A systematic approach to building the authority signals, content structure and citations that AI engines use to recommend your business.
GEO Visibility Audit
Test how your brand currently appears (or doesn’t) in AI-generated responses across major platforms for your target queries.
Authority & E-E-A-T Building
Strengthen your Experience, Expertise, Authoritativeness and Trustworthiness signals — the primary factors AI engines use to decide who to cite.
Structured Content Creation
Create clear, factual, well-cited content that AI engines prefer to extract and reference in their generated answers.
Schema & Structured Data
Implement comprehensive schema markup — Organization, LocalBusiness, FAQ, Article and more — to make your data machine-readable.
Brand Citation Building
Build consistent brand mentions, citations and references across authoritative sources that AI training data relies on.
AI Mention Monitoring
Track when and how your brand appears in AI-generated answers and identify gaps and opportunities monthly.
Is GEO right for your business?
B2B Companies
Decision-makers increasingly use AI assistants for vendor research before shortlisting agencies and suppliers.
Healthcare & Professional Services
Patients and clients search AI tools for recommendations before consulting traditional search results.
Education & Training
Prospective students use AI to compare institutions and courses before making enquiries.
Early Adopter Brands
Businesses that want to establish AI search authority before their competitors discover this channel.
Local Businesses in Bangalore
Any business that wants to appear when AI tools answer “best [service] in Bangalore” queries.
Businesses Already Investing in SEO
GEO extends your existing SEO investment — the authority you build applies to both traditional and AI search.
Our GEO Process
AI Visibility Audit
We test your brand across ChatGPT, Perplexity, Gemini and Google AI Overviews for your key queries — documenting where you appear, where competitors appear and what content AI engines are currently citing.
E-E-A-T & Authority Assessment
We assess your current authority signals — backlink profile, author expertise, site credibility markers, published reviews and industry citations — and identify the highest-impact improvements.
GEO Content Strategy
We identify the exact queries your target audience asks AI tools and create a content plan covering definitions, comparisons, FAQs and expert commentary — the content formats AI engines prefer to cite.
Structured Data & Technical Setup
We implement comprehensive schema markup, ensure clean technical foundations and set up entity associations that help AI engines understand and confidently cite your business.
Brand Citation & Mention Building
We build consistent brand references across authoritative directories, publications and industry sources — creating the citation network that AI training data and live web crawlers use to validate your expertise.
Monthly AI Monitoring & Reporting
We track your AI search presence monthly — testing brand appearance across platforms, monitoring citation trends and adjusting strategy based on how AI responses are evolving.
Common questions about GEO
SEO optimises your presence in traditional search engine results pages (Google, Bing). GEO — Generative Engine Optimisation — optimises your presence in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. The strategies overlap significantly (authority, content quality, structured data) but GEO has distinct requirements around conversational content, entity associations and citation building.
Not in the near term. Traditional search still drives the majority of web traffic. However, AI search tools are growing rapidly — particularly for research, comparison and advice queries. The smart approach is to invest in both simultaneously, since strong SEO foundations (authority, content quality) directly support GEO performance.
AI engines prioritise sources that demonstrate clear expertise, authoritativeness and trustworthiness (E-E-A-T). They prefer content that directly answers questions, uses structured formatting, is well-cited by other sources and comes from entities (businesses, authors, organisations) with a consistent, verifiable online presence. Schema markup, clean technical structure and authoritative backlinks all contribute.
GEO results depend on how much authority your brand currently has and how competitive your category is. Some technical improvements and content updates can shift AI responses within weeks. Building consistent authority citations takes 3-6 months. AI model training cycles also affect timing — some improvements only appear when models retrain on new web data.